The Big Man
The Big Man:
Award-Winning Branding
The Big Man is more than just a brand; it’s a carefully crafted story brought to life through strategic marketing communication. Designed and conceptualized by Ali Tasyapan in 2006, the brand was tailored specifically for Güray Kanan, the former captain of Fenerbahce and a well-known figure in Turkish basketball.
Drawing from Kanan’s strength, discipline, and presence both on and off the court, the brand was shaped to reflect a bold and confident character. The process began with the creation of a powerful brand name, one that embodied prominence and impact forming the foundation of a comprehensive communication strategy where every element was purposefully aligned.
Client
The Big Man;
Original brand concept, naming and design created by Ali Tasyapan
Year
2006
Category
Retail
Type of Work
Naming
Logo Design
Brand Architecture
Marketing
Ad Concepts
PR
Digital
Keyart
AI Filmmaking
Brand Strategy & Storytelling:
Building on Güray Kanan’s basketball legacy and public persona, a bespoke brand strategy was developed around the motto “big taste, big portions.”
This idea translated his on-court dominance into a clear brand promise, expressing generosity, confidence, and memorability.
The concept was carefully woven into every touchpoint of the brand from logo design and visual identity to menu structure, interior atmosphere, and marketing communication.
As part of its evolution, the brand was also interpreted through
AI-driven filmmaking, transforming the core narrative into a cinematic language. Through creative direction, the film explores how a brand can extend beyond physical space into a visual and emotional storytelling format.
The architecture of the venue, combined with Antalya’s iconic coastline and sunset views, further elevated the experience, positioning The Big Man not just as a restaurant, but as a destination shaped by personality, story, and place.
Impact & Growth
The results were immediate and impactful. The Big Man quickly established itself as a recognized name in the local dining scene, attracting a diverse clientele drawn to its distinctive combination of bold flavors, generous portions, and atmosphere.
The success story did not stop there. Within its first year, The Big Man expanded with the opening of a second branch, demonstrating the strength of its brand identity and market positioning.
This rapid growth generated significant franchise interest, paving the way for further expansion and positioning The Big Man as a rising star within the hospitality industry.
