fasheon
Fasheon: Award-Winning Fashion Branding
Fasheon stands as a testament to the power of strategic brand creation, proving itself not just as a name but as an integrated marketing communication success. As an award-winning fashion brand, Fasheon embodies a blend of creativity and strategic precision that has garnered recognition from the creative industry, validating its success through prestigious awards.
Client
Fasheon London
Year
2014
Category
Luxury Women's Fashion
Type of Work
Research
Strategy
Branding
Marketing
Digital
e-Commerce
The brand was meticulously developed with a focus on both male and female fashion, strategically embedding this duality in its very name. The unique composition of "fa+she+on" and "fas+he+on" highlights the inclusion of she and he, emphasizing the universal appeal of the brand to both women and men. This strategic naming decision laid the groundwork for a brand that could claim ownership of some of the most generically recognized words in fashion, he and she, allowing for a seamless and cohesive marketing communication strategy.
Building an identity that leverages such ubiquitous words is no easy feat, yet Fasheon successfully integrated these elements into its campaigns. The marketing communication strategies were built on slogans that reinforced the brand's message, such as "perfect+she+on," playing on the word perfection, and numerous other creative expressions that resonated deeply with the target audience. This holistic approach ensured that every touchpoint, from brand messaging to visual campaigns, reinforced the brand's core identity and strategic positioning.
Fasheon was developed as a luxury fashion marketplace, a platform designed to aggregate and showcase the world’s most renowned fashion brands. With a comprehensive approach that included integrating global luxury fashion under one umbrella,
Fasheon positioned itself as a leader in the market. Though the brand's communication strategies are still being developed, the platform's launch is set to make a significant impact in the industry.
